TAM - Misurazione audience televisiva

Having detailed, accurate and reliable information about TV audiences is crucial for broadcasters, advertisers and agencies, who want to maximise the effectiveness of the investment made on TV programmes and commercials.

By directly accessing the raw data, and running queries on the most recent data, Sadas Engine allows for queries in real time with no predefined strategy on billions of elementary data objects: that is the number of information necessary to have a correct base of analysis over years of customer behaviors. Using a tool with unrestricted ability to analyze data, analysts are able to optimize program scheduling and streamline the marketing and advertising goals.

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